Evaluating the Effectiveness of the Street Smart NJ Program

Completion Date: 2019

Funding Agency: North Jersey Transportation Planning Authority (NJTPA), sub-award from Rutgers CAIT.

Abstract: This study aims to evaluate the effectiveness of Street Smart New Jersey pedestrian safety campaign in New Jersey. This study will assess the awareness of campaign materials and any potential positive relationship between the intensity of local campaign activities and awareness of the campaign messages.

Link to Publications:

• NJTPA-Observational-Final-Report (researchgate.net)