Evaluating the Effectiveness of the Street Smart NJ Program

Evaluating the Effectiveness of the Street Smart NJ Program

Evaluating the Effectiveness of the Street Smart NJ Program

  • Completion Date: 2019
  • Funding Agency: North Jersey Transportation Planning Authority (NJTPA), sub-awarded from Rutgers CAIT.
  • Project Abstract: This study aims to evaluate the effectiveness of Street Smart New Jersey pedestrian safety campaign in New Jersey. This study will assess the awareness of campaign materials and any potential positive relationship between the intensity of local campaign activities and awareness of the campaign messages.
  • Rowan PI: Dr. Mohammad Jalayer